DELAWARE 87ERS AND RED CLAY CONSOLIDATED SCHOOL DISTRICT SIGN BROADCAST DEAL
By Varun Raghupathi, 24/Sevens Insider
The Delaware 87ers are expanding their television presence. For the rest of the season, which features four more Sevens home games, the team’s games will be broadcast on EDtv, Red Clay Consolidated School District’s cable television channel.
Superintendent Marv Daugherty and 87ers President Larry Meli signed the deal before Delaware’s game against the Reno Bighorns on Wednesday, March 22, 2017.
“This is huge for us, primarily because our main focus is on kids,” Meli said. “To be able to partner directly with them, allow them to show our games where it’s produced by kids is incredible.”
The two sides have worked together before, having cultivated a relationship in which Delaware players read and distribute books to children in the school district as part of the Read 87 program in partnership with Nemours Alfred I. duPont Hospital for Children.
“We have a partnership. Both sides can have a benefit from it,” Daughterty said. “They do a great job in our schools reading to students, giving books to kids. It’s a great opportunity for our kids who run EDtv to run the program and show the game, come down, get involved with what happens with the media here.”
EDtv is Delaware’s first and only cable television channel devoted to education. It was launched by the school district in January 2013. With Red Clay and the Sevens growing their relationship comes the opportunity to diversify programming.
“It’s something that, hopefully, we have coaches sit in on EDtv and maybe one day we do it live,” Daugherty said. “This is just one stopping point. It’s going to get bigger, and hopefully it reaches a lot of young people in the area that want to be involved with the media.”
Added Meli: “It was a no-brainer to expand the partnership.”